November 10th, 2014

Is Apple Pay Designed to Fail (consumers)?

With a nod to Bill Simons’ recent reminder that click-bait works, the answer is no.  But that doesn’t mean that Apple Pay is designed to deliver discernable benefits to consumers any time soon.   The payment industry, even confining our view to the one country in which Apple Pay is officially operating, is vast.  The numbers are so big that the key metrics—cards, cardholders, merchant locations,...
 

Continue Reading...